Chosing a Genre and a Target Audience

The most important thing I need to decide upon before beginning the production of my own music magazine is the genre it will be based upon. I also need to ensure that I have a clear, set target audience in mind throughout the process of making the publication, meaning that everything within the magazine will be especially catered to suit the likes and dislikes of my specific audience.

From examining and researching several music magazines of varying genres - including RollingStone, Q, Kerrang and NME - I have realised there is a hole in the market for a British magazine solely dedicated to bringing American pop music across the water and introducing the UK to new and up-coming American talents within the pop industry. Therefore this is what I have decided to focus my magazine on as a genre.

Given that the genre I have chosen is American pop music, I feel that the most appropriate and well-suited target audience will be teenagers of around 16-18 as at this age teens are growing-up and branching out, looking for new, individual styles in music therefore it is an ideal opportunity to introduce them to some of the new music coming out from America.