Having studied and considered several different magazine institutions and publishers such as IPC Media and Dennis Publishing I believe that the magazine institution most likely to market, produce and distribute my music magazine successfully is the ‘Bauer Media Group’.
The reason I feel Bauer Media would be interested in my magazine is because it has a unique genre as no other UK based magazines focus solely on American Pop meaning this is a gap in the market and a strong selling point.
Bauer Media is a German publishing company who operate in 15 countries worldwide meaning they could give my magazine a large distribution across the world.
The company was founded in 1875 which indicates they have much experience in publishing and managing magazines - this in enforced through the fact some of the most popular, best-selling publications in the UK are amongst the collection of magazines that Bauer Media own including ‘Bella’ and ‘Take a Break’. Though, more specifically, Bauer Media already have a lot of experience in managing music magazines as they own both ‘Q’ and ‘Kerrang’ which are two of the most successful, leading music magazines in the United Kingdom. This makes me believe they are the best suitable choice to distribute my magazine.
Bauer Media are on the internet with an official website; they have their own radio station and they also have large shares in both Channel 4 and the Box Television network which includes 4Music and Smash Hits TV and so they would be able to give my magazine a lot of multi-media marketing and advertising, opening the prospects of my magazine to a much wider audience.
Official Website: http://www.bauermedia.co.uk/
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